JAMES JEANS

SEUN LIM Founder and Global Creative Director of James Jeans - Dry Aged Denim Founder of leading contemporary premium denim line James Jeans - Dry Aged Denim, Seun Lim's keen sense of style and free-spirited independence have earned her international iconic status among denim-savvy consumers. Seun Lim was born in Seoul, South Korea in 1971 and raised in a dynamic environment. With prominent family members in banking and fine arts, Seun had access to a diverse range of ideas, tastes and experiences. As a result she developed an acute sense of creativity at a very young age. Seun began her professional career as a lead-designer for John Bartlett after graduating with a degree in fashion design, summa cum laude, from the School of the Art Institute of Chicago. Her craftsmanship in hand-tailoring and hand-pattern making coupled with an eager business mentally and an entrepreneurial understanding of marketing, fashion and consumer appetites lead her to launch QUO in 1998 - her own contemporary-apparel line, which she successfully ran for five years. In 2003, at the urgings of her friends, Seun decided to incorporate several denim jeans into her collection. Little did Seun know that this move would result in a critical point in her fashion career as well as for the denim industry as a whole. Seun turned her full-attention to denim with the realization that there was an open niche for premium denim which focused on great fit and wash. Functional and wearable, stylish and detailed - the James Jeans - Dry Aged Denim line was born on January 15, 2004. Determined to set herself apart from other lines, Seun Lim revolutionized the denim industry with hand-made patterns, eco-friendly washes and couture draping techniques. In contrast to other denim companies which use computer-generated formulas, James Jeans is the only denim line to be solely designed and constructed by hand. Its importance is obvious in the fact that a woman knows every detail of the female body. Seun, the first woman to successfully launch a contemporary denim line in the Unites States, celebrates the body's form and shape by emphasizing the silhouette and utilizing jeans in a manner that is both stylish and functional. Seun continues to break new ground each season reinterpreting sophisticated-chic with contemporary-classic clean lines for versatile male and female denim collections. Each creation becomes a timeless indispensable part of its owner's wardrobe. Today the label has found a devoted fan base around the globe. Seun's creations are a permanent item on the fashionista "must-have list." Favored by celebrities, her creations have been donned by the likes of Kate Hudson, Sienna Miller, Angelina Jolie, Jennifer Aniston, Julianne Moore, Cameron Diaz, Patrick Demsey, Adrian Grenier, Jake Gyllenhaal, to name a few.