ANLO

When Jenna Andreola and David Lonstein ("An" and "Lo" respectively) started Anlo, they set out to fill a void in the denim market. The market seemed to be divided by the overly trendy jeans and the "basic", but what about the middle ground? With over a year spent perfecting the fit and searching for the ultimate denim, Jenna and David launched Anlo. The brand has already received praise for its universal fit and innovative designs. While offered in a variety of styles, Anlo remains consistent throughout with the clean double-pleated back pocket details and straightforward washes. The goal: to give women an elegant, sophisticated jean. Their debut collection features a fresh take on the traditional denim bodies and a few of their own vision. While their fit remains tailored and classic, it is their innovative use of trim that separates the brand from the rest. The trouser style is offered with gold or wood buttons, as well as a subtle braided side trim. The popular "Melrose" boot cut is offered with a clever piping detail in a variety of washes. There's no shortage of the jean of the moment; the skinny. Anlo offers the skinny with piping details, wood buttons, or zippers at the ankle. For those wishing to channel their inner Annie Hall, the high-waist "Shon" trouser with wood buttons is the ideal choice. Anlo also offers a collection of fashion forward pieces including an overall mini-dress with wood buttons, a mod pinafore, Bermudas, and tailored hot shorts with wood buttons. The fledgling brand can be found in such fine stores as Bergdorf Goodman, Intermix, Scoop, and Nordstrom. Anlo is already a favorite of Mischa Barton, Lindsay Lohan, Nicole Richie, Vanessa Minnillo, Selma Blair, Carmen Electra, and Rachel Bilson.